Latest from DEM

The Division of Enrollment Management (DEM) believes in our ability to contribute towards an ecosystem of innovation.

The Division of Enrollment Management (DEM) at UW–Madison is dedicated to enhancing the student experience through a strategic, data-driven approach to recruitment, enrollment, retention, and graduation. We collaborate across campus to ensure students have access to the resources, support, and opportunities they need to succeed, from financial aid and advising to academic courses and beyond. Our work fosters an inclusive, equitable environment that supports students at every stage of their academic journey, contributing to UW–Madison’s impact as a world-class institution. With a focus on continuous improvement and responsible stewardship, DEM is committed to ensuring that all students thrive and graduate, ready to make meaningful contributions to their communities and the world. To read more about our strategic framework, click here.

Events

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Two women with microphones sitting on a stage.

Winnie and Avery

Winnie Karanja and Avery Simpson during a student panel discussion at the DEM All-Team Professional Development Day, May 15, 2025.

Man holding a microphone

Dr. Roberto Rivera

Dr. Rivera delivers the keynote address during the DEM All-Team day, October 17, 2024.

Admissions team members posing for a group picture

OAR Retreat

OAR team members at their annual staff retreat in August, 2024.

A large group of people looks up to smile.

NASFAA/WASFAA Conference

Financial Aid team members at the joint NASFAA/WASFAA Conference in Milwaukee, June, 2024.

People stand and sit while eating ice cream

RO Ice Cream Social

Curricular and enrollment representatives, as well as members of the RO team, participated in an appreciation event.

A woman at a podium with a pencil in her mouth

Spring All-Team Keynote

Christine Whelan during her keynote presentation to the spring all-team day in April, 2024.

News & Events

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Division of Enrollment Management Important Information

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Updated guidance as of July 1, 2026

“Travel” refers to transportation (e.g., mileage, bus fare, airfare), lodging, and per diem expenses incurred in addition to a registration fee.

Travel is governed by the University-Sponsored Travel Policy and related UW–Madison travel policies.

Expense reports must include a clear justification explaining how the expenses qualify as essential or required travel.

DEM recognizes three types of travel: Essential, Business, and Professional Development. The Professional Development page has more details.

Types of Travel

Essential Travel

University travel that, if not undertaken, would directly and negatively impact the division’s enrollment strategy to attract, enroll, support, and graduate the most talented students. Examples include, but not limited to:

  • Recruitment and yield activities
  • Outreach activities

Business Travel

University travel necessary to uphold a commitment or travel deemed critical to advocating for the best interests of UW–Madison and maintaining the university’s reputation. Examples include, but not limited to:

  • Board meetings
  • Committee meetings
  • Presentations or panels
  • Big Ten Academic Alliance meetings

Professional Development

Professional Development Travel: University travel that supports the development of team members by advancing their knowledge, skills, abilities, and professional networks in ways that benefit the university and help DEM achieve its mission. Examples include, but not limited to:

  • Conferences (local, state, regional, national)
  • Workshops
  • Compliance-related trainings
  • Leadership or skill‑building institutes

Additional Approval Requirements

Business and Professional Development travel outside the lower 48 states—including Hawaii, Alaska, U.S. territories (e.g., Puerto Rico), and any international destination—requires prior approval from Cori Splain.

Accountability

Directors are responsible for ensuring that all travel in their unit, including their own:

  • Aligns with unit, divisional, and institutional mission and priorities
  • Uses funds strategically and responsibly
  • Supports team member development in a fiscally appropriate manner
  • Aligns with the unit’s approved budget

REGISTRATION FEES

TRAVEL

AIR TRAVEL must be booked in Concur or with a Fox World Travel agent.

 COST COMPARISONS are required for any flights that combine business and personal travel.

  • Acceptable cost comparisons include Concur screenshots or designated agency documentation (such as emailed quotes). Due to airfare pricing and availability fluctuation, accurate cost comparisons must be done at the time of booking to be valid.
  • Failure to obtain a cost comparison at the time of booking with result in a reimbursement that is reduced to 80% of the total cost.

LODGING

LODGING must be reserved through the Concur online system, directly with an Agent at Fox World Travel, by booking directly with the lodging facility, or by booking through AirBnB.

Lodging Policy: https://policy.wisc.edu/library/UW-3017

How to book lodging:

https://businessservices.wisc.edu/travel-reimbursement/planninga-trip/reserving-lodging

  • Use of other third-party booking sites (e.g. VRBO, Hotels.com, Travelocity) is prohibited.

Employees who drive for any UW business must first be an authorized driver. This includes driving your personal vehicle.

Vehicle Use Rental Policy: https://policy.wisc.edu/library/UW-3019

Allowable when determined to be the most cost-effective means of transportation.

  • The cost of gasoline to fuel a rental vehicle is payable/reimbursable.
  • This does not include the vendor refueling service which is not reimbursable.
  • Receipts are required for all gasoline purchases, regardless of amount

PERSONAL VEHICLE USAGE

  • Requires a Google Map to serve as your receipt.
  • Mileage can be claimed from your Campus work location (headquarters), or home; whichever is the lesser of the two.
  • Mileage can only be claimed from your home (remote work location) if it is a weekend (Saturday or Sunday); Legal Holiday, the round-trip mileage is less than departing from work, or you have an approved work agreement with a business need to be remote.
  • A flight cost comparison is required for all mileage claims for trips that are more than 1000 miles round-trip.

GROUND TRANSPORTATION

  • Ground Transportation Use Policy: https://policy.wisc.edu/library/UW-3020
  • Long-distance ground transportation (e.g., city-to-city bus, train) and local transportation (e.g. taxi, ride share, city bus, subway, ferry) are reimbursable when necessary to conduct UW business.
  • Tips are limited to 20%

International Travel Policy: https://policy.wisc.edu/library/UW-3022

  • Expense reports cannot be approved if submitted past 90 days without a qualifying justification.
  • Meal Per-Diem: The system will default to set amounts for daily meal per-diem. Any provided meal at a conference must be marked “provided” and deducted from your total meal per-diem. First and last days of travel must be checked off, which reduces the daily amount to a prorated 75%.
  • Documentation Requirements: Event/conference agendas must be uploaded to expense report
  • Receipt Requirements: https://businessservices.wisc.edu/travel-reimbursement/getting-reimbursed/#receiptrequirements. Required receipts must be uploaded during the expense report entry process; upload as one PDF document.

Questions regarding Travel and Reimbursement:

Please email dem_support@em.wisc.edu

DEM Fast Facts

Enrollment Statistics (Fall 2025) 

  • Total Enrollment: 51,822  
  • Undergraduate Students: 37,198  
  • Graduate Students: 10,069  
  • Special Students: 1,995  
  • Clinical Doctorate: 2,560 

Campus Information: 

  • Campus Size: 939 acres (main campus) 
  • Research Expenditure Ranking (National): 5th 
  • Chancellor: Eric Wilcots (Interim) 
  • Budget: 4.953 billion
  • Number of Schools and Colleges: 13 
  • Faculty and Staff: 28,017 
  • Living Alumni: 501,452 

Admissions 

  • Total Admissions: 30,167 
  • Total Applications: 73,912 
  • Admit Rate: 40.8% 
  • Wisconsin Resident: 3,831

First Year Retention Rate: For the fall 2024 entrance cohort of new freshman, 96.3% returned to enroll in the fall of 2025

Four Year Graduation Rate: 78% of students graduated within four years

*Data from 2025-2026 Data Digest